What is OOH Advertising and Why is it Significant?

What is OOH Advertising and Why is it Significant?

In a world that depends so much on the use of technology, digital marketing has gained quite a bit of popularity. However, other methods of advertising, like out-of-home (OOH) advertising, are still very much a staple in the industry. The combination of many tech advances with traditional outdoor ads has significantly influenced the world of…

How Much Screen Time Is Too Much

How Much Screen Time Is Too Much

Screen Fatigue As a result of this year’s unprecedented public health crisis, many Americans have found themselves spending most of their time at home. The vast majority have spent their days working from home, dedicating hours to watching TV, playing video games, or connecting with family via their digital devices. Although seemingly harmless, this type…

Major Bankruptcies Caused by Coronavirus

Major Bankruptcies Caused by Coronavirus

Brick-and-mortar businesses were already fighting to adapt and stay profitable in current times prior to the pandemic, and scores have been driven to bankruptcy since its emergence. Many household names in American society have gone through the motions of closing stores and laying off their employees while attempting to stay afloat amongst their competitors as…