Why You Need a Multifaceted Marketing Campaign
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Why You Need a Multifaceted Marketing Campaign

Did you know that it takes an average of 8 touchpoints to engage a potential customer? Marketing touchpoints refer to each time potential customers come into contact with your brand. And no matter what type of business you have, the fewer customers see your brand, the less likely they’ll convert. If you’ve been struggling with…

An Introduction to Direct Response Advertising
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An Introduction to Direct Response Advertising

Advertising is one of the most crucial aspects of running a business; unfortunately, not many business owners get it right. The internet has completely revolutionized advertising, with digital marketing taking over from traditional forms of advertising. In fact, according to PRNewswire, the digital marketing industry was worth a staggering $350 billion as of 2020. Digital…

Direct Response Marketing: A Complete Guide
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Direct Response Marketing: A Complete Guide

Recent reports have revealed that marketing emails that contain a single call-to-action saw 371% more clicks and 1617% more sales. Still, a shocking 70% of businesses aren’t including these valuable CTAs in their digital approach. If you’re one of these businesses, today is your lucky day. From building your sales to driving traffic to your website, events,…

The Ultimate Guide to Out of Home Advertising
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The Ultimate Guide to Out of Home Advertising

More than 90 percent of travelers notice out-of-home (OOH) advertising, making it an incredibly effective way for businesses to connect with potential consumers. Even though many people spent a large amount of time on the internet and consume digital advertising, out-of-home advertising is still very relevant. When developing your upcoming advertising campaigns, don’t forget to implement…

2021 Outdoor Advertising Spending Trends

2021 Outdoor Advertising Spending Trends

Outdoor or out-of-home advertising (OOH) has a long history, dating back to circus posters and horse-drawn streetcar advertising in the mid-nineteenth century. Outdoor advertising has had a successful run since those early days, thanks to its relentless evolution to adapt to new markets, new formats, new technologies, and new opportunities. Over the last five years,…

Benefits of OOH Advertising

Benefits of OOH Advertising

Today, advertising is a popular and effective marketing strategy utilized by a multitude of businesses. In the United States, outdoor advertising or out-of-home advertising (OOH) is one of the fastest-growing types of traditional media, outpacing television, radio, and print. Outdoor advertising as a type of marketing strategy plays an important role all around the globe….

Types of Out-of-Home Advertising

Types of Out-of-Home Advertising

When thinking of marketing your products or services, digital, in-home, or web-based advertising may be what first comes to mind, but these aren’t the only result-driven ways to endorse your brand. Depending on your target audience and budget, outdoor advertising may be much more beneficial for your marketing campaign. According to Trailerad, 68% of consumers…