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Out-of-Home Advertising for Marketing Campaigns

Out-of-Home advertising (OOH) refers to any form of media that consumers are exposed to outside of their residences. Whether it’s through billboards, street furniture, transit, or other event or place-based advertising, OOH advertising campaigns are meant to capture the attention of a broad array of consumers and deliver a powerful message all within a short period...

Retail Fallout & COVID-19: Bankruptcy, Store Shutdowns & Change

The pandemic has ensued unprecedented challenges for commerce. Businesses big and small operating in the retail industry are facing excessive disruptions, far-reaching consequences and impacts to revenue. These issues are both short and long term. The commercial space that we enter as businesses post-COVID-19 will be a very different landscape indeed. A new wave of bankruptcies, shutdowns...

Amazon Promotes Sign Walking

Amazon started off simply selling books on the internet. Fast forward two decades later and it has become a retail behemoth, selling everything you could ever imagine through its online marketplace. In fact, Amazon has expanded past the realm of retail, offering not only cloud computing services, but even groceries as well. They even went a...