More than 90 percent of travelers notice out-of-home (OOH) advertising, making it an incredibly effective way for businesses to connect with potential consumers. Even though many people spent a large amount of time on the internet and consume digital advertising, out-of-home advertising is still very relevant. When developing your upcoming advertising campaigns, don’t forget to implement…
Every industry has a set of business lingo and acronyms that can leave even the savviest scratching their heads in confusion, and outdoor advertising is no exception. We want to make booking your outdoor advertising space as simple as possible, so we have compiled a list of the most common terminology you will hear in…
It’s striking that the sign carriers and spinners, descendants of sandwich-board men of old, are making a comeback. In this age of digital media, Facebook, company web pages, tweets, and other marketing phenomena unknown ten, or even five, years ago, they appear to be a growth business in rough times. Why is it so effective?…
It won’t be long before the local radio station starts playing Jingle Bells, which means the holiday shopping season is upon us. This year more than ever customers are looking for the best retail deals to help stretch their gift budget. According to an article from Portfolio.com. 65% percent of people said they are already…
Every business owner would love to find that silver bullet to bring in traffic and increases sales. A great place to start when looking for ways to boost revenue is signage, according to the Small Business Association: From the Small Business Association: Is signage expensive? Signage is the least expensive, yet most effective, form of…