The Ultimate Guide to Out of Home Advertising
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The Ultimate Guide to Out of Home Advertising

More than 90 percent of travelers┬ánotice out-of-home (OOH) advertising, making it an incredibly effective way for businesses to connect with potential consumers. Even though many people spent a large amount of time on the internet and consume digital advertising, out-of-home advertising is still very relevant. When developing your upcoming advertising campaigns, don’t forget to implement…

Appeals Court Ruled, Can’t Prohibit Sign Walkers
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Appeals Court Ruled, Can’t Prohibit Sign Walkers

PHOENIX (AP) – A state appellate court has ruled that Scottsdale can’t prohibit sign walkers from holding, carrying and waving advertising signs on public streets and sidewalks. The unanimous decision Tuesday by a three-judge Court of Appeals panel upholds a trial judge’s ruling in favor of the state in a lawsuit filed by Scottsdale in…

Sign ordinance hurts small business owners
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Sign ordinance hurts small business owners

From Woodinville, Washington: Last January, Woodinville passed a sign regulation ordinance banning human sign holders on city streets. The city says it could be a potentially dangerous distraction for drivers. Considering a sign walker to be a ‘potentially dangerous distraction’ is one of the most common excuses made by local law makers and police municipalities…

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How to Advertise a Going Out of Business Sale

When deciding how to advertise your going out of business sale it is important that you choose an efficient marketing strategy because, frankly, it may be your last sale. In the eHow.com article, How to Advertise a Going-Out-of-Business Sale, the author recommends using outdoor signage and sign walkers (human directionals) because he understands how much…