More than 90 percent of travelers notice out-of-home (OOH) advertising, making it an incredibly effective way for businesses to connect with potential consumers. Even though many people spent a large amount of time on the internet and consume digital advertising, out-of-home advertising is still very relevant. When developing your upcoming advertising campaigns, don’t forget to implement…
Every industry has a set of business lingo and acronyms that can leave even the savviest scratching their heads in confusion, and outdoor advertising is no exception. We want to make booking your outdoor advertising space as simple as possible, so we have compiled a list of the most common terminology you will hear in…
It won’t be long before the local radio station starts playing Jingle Bells, which means the holiday shopping season is upon us. This year more than ever customers are looking for the best retail deals to help stretch their gift budget. According to an article from Portfolio.com. 65% percent of people said they are already…
When deciding how to advertise your going out of business sale it is important that you choose an efficient marketing strategy because, frankly, it may be your last sale. In the eHow.com article, How to Advertise a Going-Out-of-Business Sale, the author recommends using outdoor signage and sign walkers (human directionals) because he understands how much…