In the age of smartphones and social media, any information that we want to see is just a swipe away. While this is beneficial for customers, businesses who want to get noticed online may find that their advertising campaigns are getting lost among countless competitors or hidden by an ever-increasing amount of ad blockers. While your…
Did you know that it takes an average of 8 touchpoints to engage a potential customer? Marketing touchpoints refer to each time potential customers come into contact with your brand. And no matter what type of business you have, the fewer customers see your brand, the less likely they’ll convert. If you’ve been struggling with…
Advertising is one of the most crucial aspects of running a business; unfortunately, not many business owners get it right. The internet has completely revolutionized advertising, with digital marketing taking over from traditional forms of advertising. In fact, according to PRNewswire, the digital marketing industry was worth a staggering $350 billion as of 2020. Digital…
Recent reports have revealed that marketing emails that contain a single call-to-action saw 371% more clicks and 1617% more sales. Still, a shocking 70% of businesses aren’t including these valuable CTAs in their digital approach. If you’re one of these businesses, today is your lucky day. From building your sales to driving traffic to your website, events,…
More than 90 percent of travelers notice out-of-home (OOH) advertising, making it an incredibly effective way for businesses to connect with potential consumers. Even though many people spent a large amount of time on the internet and consume digital advertising, out-of-home advertising is still very relevant. When developing your upcoming advertising campaigns, don’t forget to implement…
It’s no secret that today’s consumers spend a lot of time online. That’s why digital marketing has become such an obvious choice for businesses to reach their audience and grow their business. But what if we told you your online marketing efforts aren’t making nearly as much impact as they could in person. With so…
The OOH (out-of-home) landscape is strong and thriving; it works effectively, which is why it is used so frequently. However, you must be able to offer your clients the data that supports your faith in the medium’s performance. While many believe direct mailers or newspaper advertisements are preferable because they appear to be easier to…
Every industry has a set of business lingo and acronyms that can leave even the savviest scratching their heads in confusion, and outdoor advertising is no exception. We want to make booking your outdoor advertising space as simple as possible, so we have compiled a list of the most common terminology you will hear in…
Outdoor or out-of-home advertising (OOH) has a long history, dating back to circus posters and horse-drawn streetcar advertising in the mid-nineteenth century. Outdoor advertising has had a successful run since those early days, thanks to its relentless evolution to adapt to new markets, new formats, new technologies, and new opportunities. Over the last five years,…