Every industry has a set of business lingo and acronyms that can leave even the savviest scratching their heads in confusion, and outdoor advertising is no exception. We want to make booking your outdoor advertising space as simple as possible, so we have compiled a list of the most common terminology you will hear in the industry, along with some simple definitions.
CPM “COST PER MILLE”
“Mille” being the Latin word for thousand, CPM is a measurement of how many thousands of individuals an advertising or marketing piece has made an impression on.
DMA “DESIGNATED MARKET AREA”
A DMA is the geographical area that a billboard or ground sign reaches.
OTS “OPPORTUNITY TO SEE”
OTS relates to an advertising campaign and the number of exposures or opportunities that a certain audience gets to see a particular advertisement.
POP “POINT OF PURCHASE”
POP is used by marketers and retailers to describe where consumer products should be placed, such as product displays strategically positioned in a grocery store aisle or an advertisement in a weekly flyer.
POS “POINT OF SALE”
POS refers to all efforts to increase sales at the time of purchase.
SOV “SHARE OF VOICE”
SOV is the weight or percentage of a brand’s advertising activities compared to the total advertising activity for that market or product type.
TRP “TARGET RATING POINT”
In the OOH ad world, TRPs refer to the percentage of a company’s target audience that views its advertisements.
VAC “VISIBILITY ADJUSTED CONTACT”
The VAC represents how many contacts an advertising panel will receive; in other words, how many people are likely to view that advertisement. The VAC is computed by considering a variety of parameters such as size, viewing distance, and any obstructions, among others.
Frontline Media Solutions is the company to call if you need one that puts your marketing needs first. Yard signs, ground signs, sign walkers, mobile billboards, and other outdoor advertising services are all available through Frontline Media Solutions. The advertising strategies we develop will capture your target market’s interest and provide a notable experience that they will associate with your company in the future.