Why You Need a Multifaceted Marketing Campaign
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Why You Need a Multifaceted Marketing Campaign

Did you know that it takes an average of 8 touchpoints to engage a potential customer? Marketing touchpoints refer to each time potential customers come into contact with your brand. And no matter what type of business you have, the fewer customers see your brand, the less likely they’ll convert. If you’ve been struggling with…

An Introduction to Direct Response Advertising
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An Introduction to Direct Response Advertising

Advertising is one of the most crucial aspects of running a business; unfortunately, not many business owners get it right. The internet has completely revolutionized advertising, with digital marketing taking over from traditional forms of advertising. In fact, according to PRNewswire, the digital marketing industry was worth a staggering $350 billion as of 2020. Digital…