The Sign Blog

Direct Impact Advertising: Budget Friendly and Effective

It’s striking that the sign carriers and spinners, descendants of sandwich-board men of old, are making a comeback. In this age of digital media, Facebook, company web pages, tweets, and other marketing phenomena unknown ten, or even five, years ago, they appear to be a growth business in rough times.

Why is it so effective?

One reason could be that it goes to where and when the customers are. Let me explain the when part of that statement.

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Black Friday Sales Signs for 2011

It won't be long before the local radio station starts playing Jingle Bells, which means the holiday shopping season is upon us.

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Marketing Magic Minus The Hocus Pocus

Every business owner would love to find that silver bullet to bring in traffic and increases sales. A great place to start when looking for ways to boost revenue is signage, according to the Small Business Association:

From the Small Business Association:

Is signage expensive?
Signage is the least expensive, yet most effective, form of advertising for independent and national retail businesses.

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Sign ordinance hurts small business owners

From Woodinville, Washington:

Last January, Woodinville passed a sign regulation ordinance banning human sign holders on city streets. The city says it could be a potentially dangerous distraction for drivers.

Considering a sign walker to be a 'potentially dangerous distraction' is one of the most common excuses made by local law makers and police municipalities to remove a sign walker. It's too bad this is a completely unfounded and down right silly argument And unfortunately for everyone involved, fallacious arguments such as this one hurt the city as a whole.

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New Website Complete

After a few months of design and redesign the website is finally complete. We now have an example sign gallery, this sign blog, and a new client reporting and surveying system.

Frontline Media Solutions is also offering the new service of voice message broadcasting. This is a great way to communicate an upcoming event or promotion from targeted local areas to truly broad casting.

Client Reporting System

Client reporting lets the managers of the individual locations to log in to our website and input weekend results into our database. This allows companies to keep track of the sign walkers and sign drivers in a much more efficient way.

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