It’s striking that the sign carriers and spinners, descendants of sandwich-board men of old, are making a comeback. In this age of digital media, Facebook, company web pages, tweets, and other marketing phenomena unknown ten, or even five, years ago, they appear to be a growth business in rough times.

Why is it so effective?

One reason could be that it goes to where and when the customers are. Let me explain the when part of that statement.

It won't be long before the local radio station starts playing Jingle Bells, which means the holiday shopping season is upon us.